HER BUSINESS: Now Is the Best Time To Grow Your Business

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Really?  Even in this economy?   (you may ask).  Well yes, the nation’s economy is not so hot and millions of women small business owners are still earning  greater profits each year during this recession.   As I see and believe from my experience consulting with women small business owners and Fortune 500’s;  if you have been on this planet for 40 years or more, you time has some unprecedented advantages built in to it:  Here’s a few: Continue reading “HER BUSINESS: Now Is the Best Time To Grow Your Business” »

HER BUSINESS: Does My Business Need a Story?

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Once upon a time, when you were a little girl, you likely loved to be read stories and look at all the pretty pictures.  Perhaps as a grown girl you still do, even though you read your own books, see stories unfold before your eyes in movies and TV, mobile and more.  Stories have been around since the dawn of time and the beginning of business which coincide roughly around the same time.  It’s just that in the past few years  telling “story” has become the marketing buzz as emotional connection becomes the sales imperative.  Continue reading “HER BUSINESS: Does My Business Need a Story?” »

HER BUSINESS: Do I Market or Brand My Business?

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Does it seem to you that over the past five years you’ve suddenly heard the word “brand” popping up everywhere. Not so much about products or companies. Only brands. Is branding something new? Which one will give me the better and faster return for my dollars? Continue reading “HER BUSINESS: Do I Market or Brand My Business?” »

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