Imagine a world where beauty is a source of confidence, not anxiety.
Women are their own worst beauty critics. In fact, only 4% of women around the world consider themselves beautiful. So Dove decided to conduct a compelling social experiment to prove that all women are more beautiful than they think because most women are their own worst beauty critics. The Dove Real Beauty Sketches campaign is a series of videos that encourages women to reassess how they see themselves. This is “don’t miss” viewing.