Perfect Mascara, Minus the Plastic

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You may not get lashes quite like Penelope Cruz, but you also won’t get chemicals in your eyes. 

We’re obsessed with anything retro, especially when it allows us to go plastic-free. That’s why we’re loving the new mascara cakes fromTwink Beauty. Just add a drop of water, rub the applicator in the mixture and voila—perfect lashes for day or night!

A magical mixture of nothing but minerals, botanicals and natural oils to condition and color your lashes and make them stand out, this mascara is water-resistant and tear-proof, yet comes off with soap. And it’s vegan, to boot!

What’s in it? Purified water, aloe vera, candelilla wax, acacia gum, iron oxides, vitamin e, vitamin c, grapefruit seed extract, and potassium sorbet. What’s not? Well, mercury, for one thing. Parabens. And all that other crap we’re conditioned to think we need to be beautiful.

Try the classic black or brown, or go wild with aubergine, emerald, sapphire or teal. To make the color really pop, start with an undercoat of white. At just $8 per tin—including an applicator brush, but you can also wash and recycle your favorite from an old tube—you can afford to experiment.

About Rachel Sarnoff

The blog is the brainchild of Rachel Lincoln Sarnoff, a former CEO of Healthy Child Healthy World who was editor of Children magazine—before she had three of her own. Rachel was featured in Los Angeles and Lucky magazines and has appeared on “Today,” “Access Hollywood” and “CNN Headline News,” among others. She is a writer, consultant and pre/postnatal yoga teacher, who also helps families with Healthy Home Assessments. Rachel can also be found on HuffPo Parents, at, on Facebook, at and tweeting regularly as @RachelLSarnoff.

  • San Diego LASIK

    This is cool! But does it come off easily?

    • San Diego LASIK

      And I was also thinking about the mixture and the applicator, wouldn’t it be difficult to have that consistency then apply with the brush used it the blog review?