SHE-ROES: Demi Moore’s Freedom Fight

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The Woman: Demi Moore broke onto our television screens in 1982 portraying Jackie Templeton on the popular daytime soap, General Hospital. Soon after she made the transition to film and worked on several popular films, including St. Elmo’s Fire. In 1990 she starred in the box office hit, Ghost, which increased her popularity and allowed her to gain more prominent rolls. Later, she went on to star in the television mini-series, If These Walls Could Talk, which earned her an Emmy nomination for Best Actress. After her success, she took a break from her acting career, ultimately returning in 2003. Since her return to acting, she has also been involved in helping women in children who are helpless in fighting for their basic human rights.

Her Cause: Moore, along with her husband Ashton Kutcher, both hold a strong belief that freedom is a basic human right. To fight for the freedom of others who cannot fight for themselves, they co-founded the Demi & Ashton Foundation (DNA) to help end child sex slavery. Today, more than 12 million people worldwide are enslaved, and an estimated 2 million children are bought and sold in the sex trade industry. The DNA Foundation is committed to making sex slavery a more pressing issue in the United States by developing programs that address the root causes of the sex slave industry. These programs focus on “reducing demand, disrupting the marketplace in which these transactions take place, and helping educate vulnerable children about the realities of trafficking”. The DNA Foundation also strives to educate American citizens that human trafficking and sex slavery are not just problems in third world countries, but also in the “land of the free”. With these programs in place, as well as more informed advocates, Moore and Kutcher believe that we can put a stop to this industry.

In March of 2010, United Nations Secretary General Ban Ki-moo and the Global Creative Forum held a meeting to discuss the nation’s top issues. Moore spoke alongside former President Bill Clinton about the dangers of human trafficking and how it should be considered a top priority in our country. After speaking with President Clinton, she was invited to speak at the Clinton Global Initiative to address these issues. In addition to voicing her concerns, Moore filmed a Public Service Announcement for the Department of Homeland Security. This PSA will be featured in 39 major U.S. airports, which has the possibility of reaching over 71 million viewers annually. Moore also filmed an instructional video for the Federal Law Enforcement Training Center, which helps educate officers on how to spot the signs of human trafficking, and how to protect innocent victims. Recently, the DNA Foundation has launched the Real Men Don’t Buy Girls campaign, which reaches out to citizens and informs them of the prevalence of sex trafficking in our country.

What You Can Do: For more information about human trafficking and the sex slave industry, visit On their site you can find ways to help contribute to their cause by donating, signing a petition to show your support or starting a Football For Good Campaign. You can also finds tips on how to spot suspicious behavior on Craigslist, as well as ways to report any inappropriate behavior to the proper authorities.