When it comes to new car shopping, studies have shown that women can pay up to $1,300 more for their autos because of their unwillingness, dislike, or lack of interest in negotiating. Many women feel more comfortable shopping at “no haggle” dealerships, where negotiating isn’t an issue.
Ironically, it’s women who make most of the car-buying decisions these days. In her book, Women Don’t Ask, author and economist, Linda Babcock, reveals some interesting statistics:
- 2.5 times more women than men said they feel “a great deal of apprehension” about negotiating
- Men initiate negotiations about four times as often as women
- When asked to pick metaphors for the process of negotiating, men picked “winning a ballgame,” while women picked “going to the dentist”
- Women will pay as much as $1,353 to avoid negotiating the price of a car
So what’s a girl to do? First read A Bill of Rights for Women Car Buyers and know the kind of service you are entitled to. Next, check out A Woman’s Survival Guide to Buying a car. Now you’re ready to get out there and negotiate! Just remember, you’re best weapon is your feet. If you don’t like the deal or the way you are treated, walk out the door and try another dealer.
AskPatty.com and Car-Buy-Her.com are two websites dedicated to automotive advice for women. They provides deep and detailed information for women car buyers. Both sites can connect you with women-friendly car dealerships.
When a car dealership gets negative attention from females because of improper selling techniques, it can really ruin a company’s reputation. To maximize customers, regardless of sex, a good dealership must be aware of and understand its clientele. Anne Fleming created Women-Drivers.com to provide auto dealers with research on women customers and to allow women to review dealers, the best-rated of which are recognized as “Women-Drivers Friendly.”
So with all the resources out there available to women, being afraid or intimidated of a car dealership should be a thing of the past. Do your research. Compare the prices of the car you want, learn about what features you do or do not need and never forget that the dealership needs you a lot more than you need them.