Black Friday Business Expands

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Forecasts for the holiday shopping season are mixed but one thing certain is that Black Friday is here to stay.

The Amount of Black Friday shoppers will increase from 195 million last year to 200 million this year with more people looking to save on Christmas gifts during this tough time.

With a greater amount of shoppers the total amount of Black Friday spending will increase, yet only very slightly, from $41.2 billion to $42 billion.

The amount of Black Friday online shopping will jump from $595 million to $1 billion as people try to avoid stores, and online shopping has become more accepted.

Retailers are already marketing Black Friday deals with some marketing kicking off in early November. Kmart is repeating its “Better Than Black Friday” promotion that extends the Black Friday shopping window to an entire weekend and actually takes place on three weekends leading up to the Black Friday weekend.

Amazon, Sears and Best Buy are already running “Black Friday now” promotions.

As for the “real” Black Friday promotions, there are actually several sites that announce the upcoming ads from major retailers and provide daily emails with the latest news. Complete ads for retailers are posted, search features for particular items and online specials are also noted.

Black Friday 2010
Run by Brad’s deals, this site looks the most corporate with an app, video and social media. They have the largest list of store opening times noted, and daily deals.

Black Friday Info
Black Friday info is a site that’s easy to understand and has some additional features like give aways on their Facebook page to encourage participation, online offers, a place to create your own shopping list, and some nice search features.

Some of the big retailers who have already released their ads include:

Best Buy
Deals Starting Nove 12, 13……

Toys R Us
Several coupons active now!

Target
Target is opening at 4 am this year!

Kohls

Sears

Macys

Lowes

Radio Shack

For shoppers, this is the Superbowl of shopping so training for the competition seems in order.

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  • Cc

    Holiday Money 2010
    Toys R Us’ new game: Black Thursday
    By Parija Kavilanz, senior writerNovember 11, 2010: 5:16 PM ET
    Toys R Us says they are starting Black Friday a day early this year. See article from CNN Money

    It’s another signal that this year is shaping up to be a very aggressive holiday selling season. Toys R Us’ announcement comes on the same day that Wal-Mart announced free online shipping on holiday deals.

    Toys R Us stores will open at 10:00 p.m. nationwide on Thanksgiving Day. Recently stores have been opening their doors earlier, even on the Thanksgiving Day holiday. This is the earliest that Toys R Us has ever kicked off its Black Friday “doorbuster” deals.

    Doorbuster discounts are the deepest and most-coveted deals. Shoppers often wait on line for hours — sometimes overnight — for stores to open their doors on the day after Thanksgiving.
    The deals are typically huge and also in limited supply.

    According to Toys R Us’ Black Friday circular, the retailer will offer 150 doorbuster deals from 10:00 p.m. Thanksgiving Day to 1:00 p.m. on Black Friday.

    The discounts range from 75% to 50% off on dolls, electronic toys and remote-control toys.
    Among the deals: LeapFrog My First Computer at 50% off for $19.99; Vtech Learning laptop at 50% off for $14.99; 505 off on Toy Story 3 figures, including the talking 14-inch U-Command Buzz Lightyear figure for $39.99; 50% off Zhu Zhu Pet hamsters starter sets; 50% off Liv Fashion dolls; 50% off on Barbie Fashion Fairytale toy set for $18.49.

    Other featured electronic deals include getting a $50 gift card with the purchase of an 8GB for $229.99 or a 32 GB Apple iPod touch for $299.99 and an Android 2.1 tablet for $139.99.

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