Warby Parker’s Vision: Affordable Glasses

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Warby Parker is a new company with a big mission, or should we say vision.  Dedicated to the idea that quality eyewear should not only be available to those with who can afford the high prices of glasses, the new company has set out to deliver prescription framed glasses at an incredibly affordable price – usually about $95.

Frustrated by the outrageous costs for a necessary commodity, the four spectacle-wearing founders — Jeffrey Raider, Neil Blumenthal, Andrew Hunt and David Gilboa – who met at the Wharton School,  brainstormed about how to do good and reduce prices on eyewear while maintaining the utmost quality, and thus, Warby Parker was born. The company name was inspired by the master wordsmith and pop culture icon, Mr. Jack Kerouac. Two of his earliest characters, recently uncovered in his personal journals, bore the names Zagg Parker and Warby Pepper. The founders took the best from each and made it their name.

But along with a great business idea came a mission. Millions of people around the world today don’t have access to proper vision care. To help address this problem, Warby Parker partners with renowned non-profits, such as VisionSpring.org, to deliver one pair of glasses to someone in need for every pair that they sell. That way, customers can share the gift of vision with someone who can’t see today and give them the opportunity to read, to work and to live a fuller life. Warby Parker has already given away 50,000 pairs of glasses around the globe.

By cutting out the middleman and sticking to online sales, Warby Parker has created a system designed with the customer in mind.  This direct sale to customer has given Warby Parker the ability to sell high-quality, vintage inspired frames—using the finest custom acetates and materials—at a fraction of traditional prices.  For $95 you get a fashion forward pair of spectacles outfitted with polycarbonate prescription lenses and custom fit for guaranteed satisfaction.

The frames range in design and color with 27 variations available for both men and women on the website. With the initial success of their prescription line, the company has recently expanded to include a smaller selection of vintage inspired and exceedingly hip sunglasses.

Other perks besides the prices include the try-on-at-home feature, in which the company will send up to 5 pairs of lenses—free of charge—to an individuals home so that they may be tried on before committing to purchase.  When done, simply send back the pairs you do not want with the pre-paid shipping postage.

Combining impeccable quality at unbeatable prices and with a socially conscious mission, Warby Parker is undoubtedly a company with 20/20 vision.   Visit Warby Parker at www.WarbyParker.com

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